Synnex (Thailand) Public Company Limited, or SYNEX, announced its business direction for 2027 at the SYNNEX PARTNER CONNECT 2026: Empowering the Future event, advancing its shift from a technology product distributor to a value creator. The company aims to harness artificial intelligence, or AI, to develop solutions that deliver concrete business results. Ms. Suthida Mongkolsuthree, Chief Executive Officer of SYNEX, said the technology industry is transitioning into an era where technology must create greater value and business outcomes, especially AI, which is transforming the way people work, how businesses operate, and customer demands. The company plans to build on its strengths in products, brands, logistics, and its partner network to expand into Solution, Service, Platform, and Ecosystem services, creating new opportunities in the Commercial and Enterprise markets under the concept The Next Chapter of SYNNEX – From Distribution to Value Creation. Currently, SYNEX has more than 70 global technology brand partners and a distribution channel network of over 6,000 channels nationwide, and views AI and Cloud as key engines driving future growth. At the SYNNEX PARTNER CONNECT 2026 event, products, innovations, and solutions from more than 30 partners were presented, covering the Consumer, Commercial, and Enterprise markets. At the same time, the company continues to expand its SWOPMART Trade-In and Prompt Money services, and plans to broaden cooperation with insurance broker partners to develop product warranty services for devices in the Consumer Device group. SYNEX has been engaged in the IT and technology product distribution business in Thailand for more than 39 years under the symbol TRUSTED BY SYNNEX.
Synnex (Thailand) Public Company LimitedSYNEX announced a 2027 plan to leverage AI and Cloud to shift from distribution to value creation, expanding into Solution, Service, Platform, and Ecosystem services.
