Synnex (Thailand) Public Company LimitedSYNEX targets 2026 revenue above 53 billion baht, citing strong Apple product demand and new product launches.
SYNEX Public Company Limited, or SYNEX, has set its 2026 revenue target at 53 billion baht, confident it will meet or exceed the goal after first-half sales reached 23.122 billion baht, with most sales expected to come in the second half. Chief Executive Officer Suthida Mongkolsuthi said key drivers come from new product launches and sales, especially in the Apple product group, where the company aims for sales growth through its many distribution channels and partners. Even though the overall IT industry remains under pressure from supply chain tightness, demand for Apple products in particular is still so high that the company is confident products will sell out as soon as they reach the market. Meanwhile, costs for memory and storage products are likely to keep rising through the end of the year, driven by the AI growth trend that has hyperscalers competing for enormous amounts of hardware components and production capacity. The company manages this risk by diversifying its portfolio of product brands. As for future businesses, the company plans to travel to China in October to negotiate deals and study technology, focusing on commercial service robots, and expects clarity on the new product group and an actual product launch within the fourth quarter of 2026. At the same time, SYNEX is pressing ahead with its shift from distribution to value creation under the concept The Next Chapter of SYNNEX – From Distribution to Value Creation, building on partnerships with more than 70 global technology brands and over 6,000 distribution channels.
Synnex (Thailand) Public Company LimitedSYNEX targets 2026 revenue above 53 billion baht, citing strong Apple product demand and new product launches.
Apple Inc.SYNEX cites high demand for Apple products, expecting them to sell out on arrival, driving its Apple-group sales growth.