Synnex (Thailand) Public Company LimitedSynnex maintains its 53 billion baht revenue target, expecting sales growth from Apple's new product launches and strong demand.
SYNEX (Thailand) Public Company Limited, or SYNEX, has maintained its revenue target for this year at 53 billion baht, after posting 23.312 billion baht in the first half, and expects sales this year to grow from a year earlier on the back of new product launches from Apple. Chief Executive Officer Suthida Mongkolsuthree said at the SYNNEX PARTNER CONNECT 2026 event that the company has many partners, allowing it to sell Apple products through a wide range of channels, and that she views Apple's price adjustments as having little impact on purchasing power, because the first batches, which carry the highest prices, tend to sell out and fail to meet demand. She also said that shortages of IT products and rising prices, particularly in the Storage or Memory segment, will continue through the end of this year, as hyperscalers compete for AI-related supply. Meanwhile, the company plans to import robotics from China to sell in Thailand, and will visit factories there in October 2026 after negotiating with some manufacturers, starting with the commercial segment, covering robotic arms, humanoid forms, and pet-like forms. It also announced its growth direction for 2027 under the concept The Next Chapter of SYNNEX – From Distribution to Value Creation, building on partnerships with more than 70 global technology brands and more than 6,000 distribution channels.
Synnex (Thailand) Public Company LimitedSynnex maintains its 53 billion baht revenue target, expecting sales growth from Apple's new product launches and strong demand.
Apple Inc.Synnex expects sales growth on the back of new Apple product launches, indicating strong end-customer demand for Apple products.