SYNNEX targets 2026 revenue of 53 billion baht on AI, Cloud and Robotics trends

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Suthida Mongkolsuthree, Chief Executive Officer of SYNNEX (Thailand) Public Company Limited, or SYNNEX, disclosed that the company has set a revenue target of 53 billion baht for 2026. In the first half of the year it already generated revenue of 23.312 billion baht. Although that is not yet half of the full-year target, the company views it as in line with the nature of the IT business, where sales tend to be weighted heavily toward the second half, and new products will be gradually launched, so it is confident that operating results will grow in line with the target. The company plans to push further into the Commercial and Enterprise markets and to adjust its business model from being an IT product distributor to becoming a Solution Provider under the concept of One IT Ecosystem, which comprises four pillars: Service Point, SWOPMART, Device Financing and Product Care Plus, or iCare Plus. On the supply chain side, the company is facing shortages of certain product categories relative to demand, especially Storage and Memory, where demand has surged on the expansion of Hyperscaler groups for AI systems. As a result, prices of these technology products are likely to keep rising through the end of the year, and higher costs may be passed on to end consumers. The company is therefore using a diversification strategy, adjusting its product portfolio and offering other brands or products with similar specifications as substitutes. In addition, SYNNEX is preparing to move into the Commercial Robotics market and is in the process of joining hands with suppliers from China to import commercial robots and industrial robots to market in Thailand. Clarity and an official launch are expected next year.

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