T-Mobile has restricted its Keep and Switch and Family Freedom promotions to new accounts only, effective July 9. Previously available to both new and existing customers, the offers reimburse up to $800 per line to pay off device balances when switching to T-Mobile, with Family Freedom also requiring a device trade-in. The carrier is also limiting both promotions to accounts that have either T-Satellite or Home Internet. This change follows several recent moves affecting customer savings, including the retirement of older plans like Magenta and Simple Choice, the axing of the KickBack discount, and various fee increases.
T-Mobile US IncRestricting promotions to new accounts only reduces incentives for existing customers, potentially lowering demand for T-Mobile's services.
Deutsche Telekom AGAs majority owner of T-Mobile US, the restriction on promotions may negatively impact Deutsche Telekom's subsidiary performance.