Take-Two Interactive Software shares rose 2.99% in premarket trading after the company priced Grand Theft Auto VI at $79.99 and reaffirmed a November 19 launch date. A premium Ultimate Edition will cost $99.99 and include exclusive vehicles, weapons, and apparel tied to the story featuring protagonists Jason and Lucia. Pre-orders open June 25, with early buyers receiving the Vintage Vice City Pack and digital purchasers getting a complimentary month of the GTA+ membership service. The sequel follows Grand Theft Auto V, which launched in 2013 and has sold roughly 230 million copies, and analysts expect the new installment to generate billions of dollars in sales within days of release.
Take-Two Interactive Software IncGTA VI priced at $79.99, up from typical $69.99, with a $99.99 Ultimate Edition, boosting revenue per unit.