Taokaenoi Food & Marketing, or TKN, has launched a new brand, CEO KIM (by TAOKAENOI), to move into the premium seaweed market. Orrapat Peeradechaphan, Chief Executive Officer of TKN, said the company sees an opportunity in the behavior of modern consumers who prioritize quality and are willing to pay more for superior products, and is therefore expanding its portfolio into the premium seaweed segment. The product's key selling point is the selection of high-quality seaweed harvested early in the season, the first harvest lot of each year, which gives it a particularly firm and crispy texture along with a natural umami flavor. CEO KIM (by TAOKAENOI) products come in four varieties: fried seaweed with Hokkaido corn soup flavor, fried seaweed with yuzu flavor, roasted seaweed with classic Japanese sauce, and roasted seaweed with Japanese yuzu sauce. The two fried seaweed flavors are fried in healthy rice bran oil and contain no added MSG. The company expects the new brand to be well received and to become a Product Hero in the premium seaweed category, helping expand its customer base and create new business opportunities, as well as laying the foundation for future overseas market expansion. The products will go on sale from mid-September at 7-Eleven and leading stores nationwide, along with upcoming activities with KOLs and influencers.
Taokaenoi Food & Marketing Public Company LimitedTKN launches new premium seaweed brand CEO KIM to expand its customer base and tap premium segment demand.
Seven & I Holdings Co., Ltd.