Target has launched Target Beauty Studio, a new in-store and online specialty beauty destination featuring over 1,600 products from 90 brands, most of which are new to Target shoppers. The assortment includes prestige, emerging, and global beauty labels, and the studio offers curated experiences, personalized guidance from Beauty Advisors, and exclusive customer engagement programs. The launch expands Target's presence in beauty and positions the retailer as a specialty beauty destination. Target Beauty Studio will be available in more than 600 stores and online, deepening Target's reach into higher price point categories. Investors should watch upcoming quarterly results for disclosures on traffic, basket size, and attachment of Beauty Studio products to core categories, as well as store count and brand additions.
Target CorporationTarget launches Beauty Studio with 1,600 products from 90 brands, expanding its beauty assortment and positioning as a specialty destination, likely to drive customer traffic and sales.
