Target Corporation reported second-quarter fiscal 2026 results showing a 20.1% surge in non-merchandise sales, which outpaced a 5% gain in merchandise sales, as total net sales grew 5.3% year over year to $26,539 million. The growth was driven by expansion in Roundel advertising, Target Circle 360 membership revenues, and the Target+ marketplace, with Roundel gross billings rising nearly 20%, and both Target+ gross merchandise value and Target Circle 360 membership revenues climbing more than 40%. Advertising revenues jumped to $279 million from $217 million a year earlier, while other revenues increased to $174 million from $141 million, and credit card profit sharing edged up to $139 million from $134 million. Target's shares have rallied 32.7% over the past three months, outperforming the industry's 3.6% decline, and the company carries a Zacks Rank #2 (Buy).
Target CorporationNon-merchandise sales surged 20.1% with strong growth in advertising, membership, and marketplace revenues.
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