Target Sets Fall Deal Days for October 6-7, Clashing With Amazon

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Target announced Tuesday that its fall Target Circle Deal Days event will run October 6-7, setting it directly against Amazon's Prime Big Deal Days shopping event. The retailer will offer Target Circle members up to 40% off thousands of products across fall apparel, home décor, kitchen tools, beauty, toys, technology, and early holiday merchandise, while Target Circle 360 members can begin shopping select offers on October 5. Promoted offers include 40% off select family apparel and outdoor holiday décor, 30% off selected Threshold furniture and Hearth & Hand with Magnolia products, discounts on select Dyson vacuums, and savings of up to 40% on toys, laptops, and other tech. The Minneapolis-based company said the event is aimed at budget-conscious seasonal shopping and at recruiting and deepening loyalty membership. The annual fall sales event evolved from Target Circle Week, a longer loyalty-sale format; in fall 2025 Target held a seven-day Circle Week from October 5-11 featuring discounts of up to 50% and daily deals. Shares of Target were down 2.0% in Tuesday afternoon trading.