Teads Takes Whale TV Partnership Global, Opening CTV Inventory in Over 100 Countries

M&A · PartnershipIndustry
โดย GlobeNewswire·GLOBAL·Read original
Summary · why it matters

Teads announced it is expanding its partnership with Whale TV worldwide, making Whale TV's HomeScreen and native CTV inventory available globally through Teads Ad Manager. The agreement broadens a European collaboration launched in 2024 into a global partnership, extending advertiser access across more than 100 countries. Whale TV, an independent TV operating system working with more than 400 TV brand partners, adds breadth to Teads' CTV footprint across established markets and fast-growing regions in Asia-Pacific, Latin America, the Middle East, and Africa. The expansion is part of Teads' continued investment in CTV, following inventory partnerships added or expanded over the past year with Google TV, LG Ad Solutions, V, formerly VIDAA, and TiVo, and gives advertisers direct access to more than 500 million addressable TV devices globally for HomeScreen advertising. Teads said more than 6,000 HomeScreen campaigns have been delivered since 2023, and Whale TV inventory is now live in Teads Ad Manager worldwide.

Impact on stocks 3

Communication Services▲ · 1 stocks
Teads B.V.
TEAD
▲ PositiveDemandrelevance

Teads expands Whale TV partnership globally, broadening advertiser access to CTV inventory across 100+ countries.

Electrification & Mobility▲ · 1 stocks
Others▲ · 1 stocks

Off-coverage companies 2

Whale TVPrivate▲ Positive
Demandrelevance

Whale TV's HomeScreen and native CTV inventory becomes globally available via Teads Ad Manager, expanding advertiser reach.

V (formerly VIDAA)Private± Mixed
relevance

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