Tide has expanded its Free & Gentle line for the first time in over 30 years with the launch of Tide Fresh & Gentle with Coastal Oasis Scent, a new dermatologist-tested scented detergent designed for sensitive skin. The product, which combines a light fragrance with the brand's trusted cleaning performance, will be available online starting September 1, 2026, at Walmart.com and Target.com, with a suggested retail price starting at $4.99. A second variant, Tide Fresh & Gentle with White Lavender Scent, will also launch online the same day, exclusively at Target. Both products will roll out to Target stores nationwide in early September, with the Coastal Oasis scent also available at Publix, HEB, and CVS. The new scent features notes of pear, linen, amber, peach, jasmine, and lily, and the formula remains dye-free and dermatologist-tested, maintaining the same cleaning power as the original fragrance-free version.
Procter & Gamble CompanyTide (P&G) launches its first new scented Free & Gentle detergent in over 30 years, expanding the product line with two new variants.
