Apple Inc.AAPL
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Apple will raise prices on some products due to memory chip shortage, which may reduce demand or customer satisfaction.

Apple will increase prices for some of its products to offset rising costs of memory and storage chips, CEO Tim Cook said in a Wall Street Journal interview. Cook did not specify which products would be affected, the size of the increases, or a timeline, though the report noted price hikes for Macs and iPads could come sooner. The next iPhone Pro could cost about $270 more, according to estimates from research firm TechInsights. Cook said the company had tried to shield customers but the situation has become unsustainable as surging AI demand drives chip costs sharply higher.
Apple Inc.Apple will raise prices on some products due to memory chip shortage, which may reduce demand or customer satisfaction.