Apple Inc.Cook warns Apple faces a '100-year flood' in memory-chip pricing driven by AI data center demand, squeezing input costs.
After 15 years at the helm of one of the world's most valuable companies, Cook stepped down as chief executive on Sept. 1, handing the reins to longtime hardware chief John Ternus. Cook remains as executive chairman, but in his final earnings call he warned that Apple faced a "100-year flood" in memory-chip pricing, driven by AI data center demand. He told The Wall Street Journal, "This is a hundred-year flood. I've never seen anything like it in any area in over 40 years." Tesla and SpaceX CEO Elon Musk publicly agreed, calling it the "biggest price jump in anything I've ever seen." Apple has raised prices on Mac and iPad models, and other makers like Microsoft, Hewlett-Packard, Dell, and Nintendo have followed. Cook's warning underscores that inflation, though eased from its 2022 peak, still threatens purchasing power, with $100 in 2026 equaling just $11.61 in 1970.
Apple Inc.Cook warns Apple faces a '100-year flood' in memory-chip pricing driven by AI data center demand, squeezing input costs.
Dell Technologies IncDell is among the PC makers that followed Apple in raising prices due to surging memory-chip costs.
Microsoft CorporationMicrosoft is among the companies that followed Apple in raising prices due to rising memory-chip costs.
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Tesla IncNintendo is among the makers that followed Apple in raising prices amid the memory-chip price flood.
HP IncHP is among the makers that followed Apple in raising prices amid the memory-chip price surge.
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