Apple Inc.Apple faces memory cost surge and supply constraints affecting iPhone, Mac, and iPad sales.

Tim Cook confirmed his last earnings call as Apple CEO on July 30, announcing that John Ternus takes over Sept. 1 and Cook moves to executive chairman. Cook described Apple's memory cost situation as a '100-year flood,' language he said he has never used in more than 40 years in consumer electronics, driven by AI data-center demand that has overwhelmed supply from the three dominant DRAM makers. Apple has already raised prices on Macs and iPads, expects memory costs to climb further, and warned that supply constraints will affect iPhone, Mac, and iPad sales in September. The DRAM package in an iPhone 18 Pro is estimated to cost Apple approximately $145, a 272% increase over the roughly $39 for the iPhone 17 Pro. Apple's stock fell sharply after the earnings call as investors processed the supply warnings and a below-consensus Q4 outlook.
Apple Inc.Apple faces memory cost surge and supply constraints affecting iPhone, Mac, and iPad sales.