Toast IncToast's integration with Google Maps AI ordering can increase order volume for its restaurant clients, driving demand for its services.
Toast announced an expanded integration with Google that lets diners order directly from Toast restaurants through Ask Maps, a conversational AI feature in Google Maps. When a guest searches for a restaurant or specific food, Ask Maps can surface a Toast restaurant's menu and carry the request through to a completed order, turning discovery into demand with no extra work for operators. The experience is powered by Toast's co-development of the Universal Commerce Protocol for Food, an open standard defining how AI agents discover, order from, and check out with restaurants across Google surfaces like Search, Maps, and Gemini. Orders placed through Ask Maps flow through Toast's first-party ordering system, helping operators grow order volume without third-party commission fees. To drive early adoption, Toast is funding a promotional offer of $5 in Toast Cash for guests who place an order of $30 or more through Ask Maps, redeemable in the Toast Local app, with the feature expected to begin rolling out in late August.
Toast IncToast's integration with Google Maps AI ordering can increase order volume for its restaurant clients, driving demand for its services.
Alphabet Inc Class CGoogle's Ask Maps AI feature integrates with Toast to enable ordering, enhancing Google Maps' utility.