Tokio Marine & Nichido Fire Insurance announced on the 11th that it has begun offering insurance that compensates businesses for the costs of responding when customers engage in nuisance behavior at stores or facilities. According to the company, this is the first such insurance in the industry. The coverage applies to cases in which nuisance behavior involving products or fixtures is filmed and posted online in a way that identifies the company, compensating for costs such as removing the posts and consulting lawyers, up to 100 million yen over a one-year contract period. The company will also introduce clients to a comprehensive public relations consulting firm to provide rapid support when incidents occur. In recent years, there have been cases in which videos or photos of nuisance behavior are posted to social media and spread, and the aim is to support companies in continuing their businesses and restoring trust.
Tokio Marine Holdings, Inc.Tokio Marine & Nichido launches an industry-first insurance product covering nuisance-customer response costs, a new product development for the company.
