Townsquare Media partners with Midlands Media Group

M&A · Partnership
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Summary · why it matters

Townsquare Media announced a strategic digital advertising partnership with Columbia, S.C.-based Midlands Media Group, expanding its digital advertising platform into another local media market. Under the partnership, Townsquare Ignite, its Digital Advertising segment, will provide Midlands Media Group with its proprietary technology, data-driven advertising strategies and digital marketing services. Townsquare said digital now contributes more than half of its total revenue and profit.

Impact on stocks 1

Cloud & Digital Infrastructure · 1 stocks
Townsquare Media Inc
TSQ
▲ PositiveDemandrelevance

Partnership expands digital advertising platform into new market, driving demand for its services.

Off-coverage companies 1

Midlands Media Group, LLCPrivate▲ Positive
Demandrelevance

Gains access to proprietary technology and digital marketing services, enhancing its offerings.