Trading card market could be worth up to $20 billion, Mizuho estimates

Industry
โดย Yahoo Finance·Read original
Summary · why it matters

Mizuho Americas estimates the US trading card market could be worth between $10 billion and $20 billion, driven by innovation, nostalgia, and millennial spending. Analyst David Bellinger notes that valuations have rebased higher since the pandemic, with Pokémon's 30th anniversary fueling demand. Retailers like Target and Walmart each sell over a billion dollars in cards annually, with Target's card sales growing about 70% last year. Private company Fanatics, which acquired Topps in 2022, is a game changer, selling around $5 billion in collectibles overall and introducing unique items like MLB debut patch cards that can sell for tens of thousands of dollars.

Impact on stocks 4

Consumer Staples▲ · 3 stocks
Target Corporation
TGT
▲ PositiveDemandrelevance

Target's card sales growing about 70% last year, benefiting from strong demand.

Walmart Inc.
WMT
▲ PositiveDemandrelevance

Walmart sells over a billion dollars in cards annually, benefiting from market growth.

Consumer Discretionary▲ · 1 stocks

Off-coverage companies 2

The Topps CompanyPrivate▲ Positive
Demandrelevance

Fanatics (which acquired Topps) is a game changer, selling ~$5B in collectibles, with strong demand for unique items.

FanaticsPrivate± Mixed
relevance

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