As the Mid-Autumn Festival and National Day holidays approach, travel booking momentum continues to build, and multiple brokerages are upbeat on the travel sector's prospects. Valuations for scenic-spot operators are near bottom levels, and the hotel industry's supply-demand improvement has reached a confirmed inflection point. According to data from Tongcheng Travel, as of August 24, search interest for the keywords Mid-Autumn Festival and National Day on its platform rose 116 percent month on month, while bookings made more than 30 days in advance for the two holidays grew more than 20 percent year on year. Guotai Haitong estimates that taking three days of leave between the two holidays could create a 13-day continuous break, potentially unleashing demand for long-haul domestic travel, outbound travel, and in-depth tours. Scenic-spot stocks are generally trading at relatively low levels, and the brokerage suggests positioning around two main themes: low valuations offering a margin of safety, and the delivery of project catalysts. In the hotel sector, Soochow Securities notes that the early part of the summer may have marked the bottom for travel demand, with marginal improvement imminent and supply-demand dynamics likely to improve. East Money Securities believes the supply-demand gap in the hotel industry is narrowing, and in the second half of the year investors should closely track how the summer season and the Mid-Autumn and National Day peak periods play out. Institutions are focusing on Jiuhua Tourism and BTG Hotels. Jiuhua Tourism achieved operating revenue of 500 million yuan in the first half of 2026, up 3.43 percent year on year, with net profit attributable to shareholders of 152 million yuan, up 7.27 percent. BTG Hotels posted first-quarter 2026 operating revenue of 1.777 billion yuan, up 0.66 percent year on year, and net profit attributable to shareholders of 169 million yuan, up 18.51 percent.
BTG Hotels Group Co LtdArticle cites brokerages' upbeat hotel outlook and improving supply-demand, with BTG Hotels a focus as holiday travel bookings build.
Anhui Jiuhuashan Tourism DvlpJiuhua Tourism is a focus name, with H1 2026 revenue up 3.43% and net profit up 7.27% amid rising holiday travel bookings.
