Trifork Expands SAP Partnership With New Customer Experience Reseller Agreement

M&A · PartnershipProduct / Tech
โดย Trifork Group AG·DKDE·Read original
Summary · why it matters

Trifork Group AG has expanded its nearly 20-year collaboration with SAP through a new reseller agreement for SAP Customer Experience, with an initial focus on SAP Sales Cloud v2. The agreement adds SAP CX to Trifork's existing portfolio of SAP partnerships and capabilities, strengthening its ability to connect customer-facing processes with the broader business and technology landscape. Trifork said the timing reflects growing customer demand for customer experience solutions that link sales, marketing and customer data with core business processes, while SAP rapidly advances its CX portfolio around AI, data and integrated business execution. Trifork also uses SAP Sales Cloud v2 and SAP Engagement Cloud across its own business, giving its teams first-hand experience of the technology. Jørn Larsen, Founder and CEO of Trifork, said the company sees a clear opportunity to combine SAP's CX technology with Trifork's products, engineering capabilities and implementation expertise. Julia Knutti, Chief Revenue Officer Customer Experience MEE at SAP, said Trifork combines strong technology expertise with hands-on experience of SAP CX solutions. Trifork's SAP Customer Experience business is led by Juliane Laske, Sales Director SAP, who is responsible for developing the partnership and growing the SAP CX business. Trifork, listed on Nasdaq Copenhagen under the ticker TRIFOR, has 1,118 FTEs across 16 countries.

Impact on stocks 1

Cloud & Digital Infrastructure · 1 stocks
SAP SE
SAP
▲ PositiveDemandrelevance

Trifork's new reseller agreement for SAP Customer Experience (Sales Cloud v2) expands SAP's partner-driven distribution of its CX portfolio.

Theme Impact 1

Off-coverage companies 1

Trifork Group AGPrivate▲ Positive
Demandrelevance

New reseller agreement adds SAP CX (Sales Cloud v2) to Trifork's portfolio, expanding its addressable customer offerings.

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