TripAdvisor IncTripadvisor sells TheFork for $700M, simplifying portfolio and boosting shareholder value; stock rose 5.9%.
Tripadvisor has agreed to sell its restaurant reservation platform TheFork to American Express for US$700,000,000 in cash. The deal, announced in June 2026, is part of Tripadvisor's strategy to simplify its portfolio and focus on its travel experiences marketplace anchored by Viator. The sale comes as an activist-influenced board, following a cooperation agreement with Starboard Value and a board expansion in March 2026, explores options to enhance shareholder value. Tripadvisor's stock rose 5.9% on the news.
TripAdvisor IncTripadvisor sells TheFork for $700M, simplifying portfolio and boosting shareholder value; stock rose 5.9%.
American Express CompanyAmerican Express acquires TheFork for $700M cash, expanding its dining offerings.
Starboard Value is mentioned as activist investor influencing board, but no direct impact from the sale.