TripAdvisor IncTripadvisor sold The Fork for $700 million, roughly half its market cap, providing a significant cash infusion.
Tripadvisor sold its restaurant booking platform The Fork to American Express for $700 million, a deal that amounted to roughly half of the company's market capitalization at the time. Middle Coast Investing noted in its second-quarter 2026 investor letter that the stock ended the day of the announcement up only 1.2%, a day that also saw news of an Iran-U.S. ceasefire, and subsequently crawled up another 9% by quarter-end. The firm suggested the muted reaction reflected a market trading more on sector dynamics than on company-specific news. Tripadvisor shares lost 21.31% over the past 52 weeks and closed at $14.29 on July 2, 2026, giving it a market capitalization of $1.63 billion.
TripAdvisor IncTripadvisor sold The Fork for $700 million, roughly half its market cap, providing a significant cash infusion.
American Express CompanyAmerican Express acquired The Fork for $700 million, a strategic purchase that expands its restaurant booking capabilities.