TripleLift and Vodafone announced campaign results showing a five-times increase in purchase intent versus industry benchmarks, challenging the assumption that tentpole event campaigns are mainly for reach. The campaign used custom TripleLift Audience segments to target net-new prospects around the London Marathon, excluding existing Vodafone customers, and combined display and instream video formats. A post-campaign brand lift study by Cint found a six-times increase in message association and an 84 percent video completion rate. TripleLift CMO Benjamin Felix said the results prove the difference between buying around an event and building a strategy for impact, while Vodafone’s Jonny Tiplady noted the audience precision exceeded expectations.
Vodafone Group PLCCampaign achieved 5x increase in purchase intent and 6x message association, showing effective audience targeting for Vodafone.
TripleLift's custom audience segments and ad formats drove strong campaign results, demonstrating product effectiveness.