Trulieve Cannabis Chairman and CEO Kim Rivers sold 136,811 shares directly for approximately $1.2 million on June 26, 2026, at $8.76 per share, according to an SEC filing. This sale was the smallest tranche of multiple direct sales executed since June 22, 2026, and part of a broader series totaling 1,699,007 shares sold from June 17 to June 26. Rivers retains 1,476,913 Subordinate Voting Shares directly and 161,534 Multiple Voting Shares both directly and indirectly through Traunch IV LLC, maintaining substantial exposure. The transaction follows a 148% surge in Trulieve's stock price over the past year, with the company recently reporting first-quarter revenue of $287 million, positive net income of $2 million, and $100 million in adjusted EBITDA. Trulieve also became the first U.S. cannabis company approved to list on the New York Stock Exchange after marijuana was rescheduled to Schedule III.
Trulieve Cannabis Corp.CEO sold $1.2M in stock after a 148% rally, signaling insider selling.