Turning Point Brands aims to double its modern oral nicotine market share to 10% by 2030, potentially creating a $1 billion business if the U.S. category reaches $10 billion. CEO Graham Purdy told investors at the IDEAS Conference that the company's current share is about 5% and that the category was approximately $5 billion in 2025. The company is expanding its FRĒ and ALP nicotine-pouch brands through convenience-store distribution, increased marketing, and a larger sales force, and may need to roughly double its store count to meet its target. Modern oral sales are growing rapidly, but margins are currently pressured by overseas manufacturing, freight, and tariffs; Turning Point expects margins could approach 70% with domestic production. Legacy Stoker's tobacco continues providing strong cash flow, with the company holding about 60% of the large-format moist-snuff segment and roughly 30% of the chewing-tobacco category.
Turning Point Brands IncCompany targets doubling modern oral nicotine market share to 10% by 2030, driven by expanding distribution and marketing.
