UBS Keeps Neutral on Apple After $1,999 Foldable iPhone Duo Debut

AnalystProduct / Tech
โดย GuruFocus·US·Read original
Summary · why it matters

UBS maintained a neutral rating and a $296 price target on Apple after the company unveiled a foldable iPhone Duo starting at $1,999 and raised Pro and Pro Max prices by $100. Apple shares rose about 1.5% Thursday to $319.60, above UBS's target. The firm said the higher pricing may not fully offset rising memory expenses, and that a larger increase could have pressured customer demand. Apple's updated lineup now spans the Pro, Pro Max and Duo, with UBS expecting base, Air and e versions of the iPhone 18 early next year. Other analysts diverge: Bank of America cut its target to $370 while keeping Buy, Melius Research and Evercore ISI stayed Buy-equivalent, and Jefferies kept Underperform with a $263.66 target.

Impact on stocks 7

Financials▲ · 4 stocks
UBS Group AG
UBSG
± MixedCapitalrelevance

UBS maintained a Neutral rating and $296 price target on Apple after the foldable iPhone Duo debut.

Bank of America Corp
BAC
± MixedCapitalrelevance

Bank of America cut its Apple price target to $370 while keeping a Buy rating.

Artificial Intelligence▲ · 2 stocks
Apple Inc.
AAPL
± MixedCapitalPricingrelevance

UBS kept a Neutral rating and $296 target, while BofA cut its target to $370, Jefferies kept Underperform at $263.66, and Melius/Evercore stayed Buy-equivalent.

Defense & Geopolitical Fragmentation▲ · 1 stocks

Off-coverage companies 1

Melius Research LLCPrivate± Mixed
relevance

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