The UK government has brought forward plans to tighten rules on low-value imports and increase pressure on online marketplaces to tackle tax non-compliance. The reforms aim to address concerns that some overseas sellers gain an unfair advantage by avoiding customs duties, VAT obligations and product safety requirements. The government confirmed it will accelerate plans to reform the customs treatment of low-value imports, while also launching a consultation on extending VAT liability for online marketplaces, potentially making them responsible for accounting for VAT when sellers fail to comply. The British Retail Consortium welcomed the focus on enforcement, arguing that stronger measures could create a more level playing field for UK-based businesses. The consultation is now open, and further details on the import reforms are expected as the government develops its plans.