Britain's Competition and Markets Authority has ordered Google to provide greater transparency on how its search rankings work, part of new requirements aimed at securing a fairer deal for businesses and improving the U.S. tech giant's services in the country. The first requirement compels Google to improve transparency and fairness in how search results are ranked, while the second requires Google to allow users to move their search data to authorised third parties. The regulator has designated Google with strategic market status, enabling it to set targeted rules to increase transparency. These measures build on existing conduct requirements announced earlier this month that enable publishers to stop their content being used to power Google's AI features, and the CMA said more activity is expected over the summer.
Alphabet Inc Class CUK CMA orders Google to improve search ranking transparency and allow data portability, imposing new regulatory requirements.