Britain's Competition Appeal Tribunal has given the go-ahead for a £3 billion collective lawsuit against Apple over its iCloud storage service. Consumer group Which? announced the tribunal granted a collective proceedings order earlier in June, allowing it to represent nearly 40 million UK iCloud users who used the service between November 2018 and June 2026. Which? argues Apple abused its dominant position by technically restricting file storage, tying iCloud to iOS devices, and using prompts to steer users toward its own service, weakening competition and driving up prices. The case, filed in November 2024, estimates total damages at around £3 billion, with potential payouts of up to £77 per person if the claim succeeds. A trial is expected in 2028.
Apple Inc.UK tribunal approves £3 billion collective lawsuit over iCloud anticompetitive practices, with trial expected in 2028.