Ulta Beauty CMO Says 47 Million-Member Loyalty Program Is Now a Relationship Engine

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โดย Yahoo Finance·Read original
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Ulta Beauty Chief Marketing Officer Kelly Mahoney said the company’s loyalty program, which has grown from 17 million members 11 years ago to 47 million today, is now viewed internally as a relationship engine. To help customers navigate an overwhelming number of choices, Ulta uses a proprietary algorithmic recommendation system called a beauty graph to anticipate needs and curate highly personalized experiences.

Impact on stocks 1

Consumer Discretionary▲ · 1 stocks
Ulta Beauty Inc
ULTA
▲ PositiveDemandrelevance

Loyalty program growth to 47M members and personalized recommendation system drive customer engagement and sales.

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