Veeva Systems Inc Class ALaunched Veeva Falcon MLR, an AI platform that automates MLR content review, and acquired Copli to scale AI capabilities.

Veeva Systems has acquired Copli and launched Veeva Falcon MLR, an agentic medical, legal, and regulatory content-review platform now available immediately. The platform automates reviews of promotional and medical content by checking materials against approved labels and local regulations, with the potential to eliminate more than 70% of manual MLR work over the next five years. Copli CEO Jacob Scheel-Bech called the launch a fundamental shift in content review, noting the acquisition will help scale the company's vision for AI-focused MLR while merging its technology with Veeva PromoMats. Emma Hyland, vice president of Veeva Commercial Content, said the MLR process has long slowed the delivery of information to patients and physicians, and that Veeva Falcon MLR can shorten review cycles by automating routine work, allowing reviewers to focus on higher-value responsibilities.
Veeva Systems Inc Class ALaunched Veeva Falcon MLR, an AI platform that automates MLR content review, and acquired Copli to scale AI capabilities.
Acquired by Veeva Systems, providing an exit and integration into a larger platform.