Victoria’s Secret & Co. was one of the best-performing fashion stocks in the first half, surging 54.1 percent, while Hermès International fell 23.9 percent. Victoria’s Secret’s rally was driven by a strategic shift away from promotions toward brand-led storytelling under CEO Hillary Super, who brought back a sexier positioning and changed the ticker to VSXY, with first-quarter sales up 15 percent. Hermès’ decline came as first-quarter constant-currency sales growth slowed to 6 percent, slightly below expectations and down from 9.8 percent in the prior quarter, amid price increases and disruptions in the Middle East. The broader S&P 500 rose 9.6 percent in the same period.
Hermes International SCAFirst-quarter constant-currency sales growth slowed to 6%, below expectations and down from 9.8% in prior quarter.
Victoria's Secret & CoFirst-quarter sales up 15% driven by strategic shift away from promotions toward brand-led storytelling.