Visa survey: stablecoin usage intent rises to 56% if bank-level protections are offered

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Summary · why it matters

Visa announced on September 23 that, in a survey of U.S. consumers on international money transfers, intent to use stablecoins would rise from 36% to 56% if fraud protections and deposit insurance equivalent to those of banks were provided. The survey, part of Visa's "Money Travels 2026," was conducted by Morning Consult from February 24 to March 2 among 2,192 U.S. adults, with respondents given definitions of key terms such as stablecoins before being questioned. Sixty-four percent said that when it comes to trusting new payment methods, they place more importance on who provides the service than on the technology itself, and intent to use stablecoins rose from 36% to 45% when they were offered through existing financial services providers. Among providers of digital currency services, trust was high in traditional commercial banks and global payment networks, at 61% and 60% respectively. Awareness, meanwhile, remains a challenge: 56% of respondents said they had never heard of stablecoins, and even among those aware of them, some mistakenly believed they were subject to price fluctuations like Bitcoin. Regarding fraud in international money transfers, 36% said they had encountered it, 24% had received AI-generated messages that looked genuine, and 44% were concerned about AI deepfakes impersonating family members. The question assuming bank-level protections was hypothetical, and stablecoins themselves are not covered by deposit insurance from the Federal Deposit Insurance Corporation.

Impact on assets 1

Digital Finance & Tokenization▲ · 1 stocks
Visa Inc. Class A
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▲ PositiveDemandrelevance

Visa's survey shows stablecoin usage intent rising to 56% with bank-level protections, and trust is high in global payment networks (60%), supporting potential demand for Visa's payment services.

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Off-coverage companies 1

Morning ConsultPrivate± Mixed
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