Meta Platforms Inc.Analysts reiterate Buy ratings and raise price targets, citing new subscription plans as a revenue diversifier.

Wall Street analysts see more than 41.83% upside for Meta Platforms, with Evercore ISI and Truist both reiterating Buy ratings and setting price targets of $930 and $840 respectively. The bullish outlook follows Meta's launch of new paid subscription plans across its Family of Apps, including consumer and business tiers, a Meta One AI subscription suite, and App-level Plus plans for Facebook, Instagram, and WhatsApp. Evercore ISI expects the high-margin subscriptions to provide a meaningful boost to operating income over time, while Truist estimates the business could generate over $20 billion in revenue by fiscal 2030, assuming around 3% user penetration. The firms view subscriptions as a revenue diversifier and growth extender beyond Meta's core digital advertising business.
Meta Platforms Inc.Analysts reiterate Buy ratings and raise price targets, citing new subscription plans as a revenue diversifier.
Truist Financial Corp