Walmart, e.l.f. Beauty cut prices with tariff refunds

MacroCorporate Action
โดย CNBC·US·Read original
Summary · why it matters

Major retailers and consumer goods companies are directing tariff refund payments toward price cuts as inflation-fatigued shoppers pull back on spending, according to The Wall Street Journal. The refunds trace back to a Supreme Court decision earlier this year holding that the International Emergency Economic Powers Act did not give President Donald Trump authority to impose those tariffs, an outcome that set off more than $160 billion in payments back to importers. Walmart said it rolled back prices on 11,000 items, including ground beef, using roughly $2.9 billion in tariff refunds, with CFO John David Rainey noting shoppers began making visible spending trade-offs in June as gas prices climbed above $4 a gallon. E.l.f. Beauty, which received about $50 million in refunded tariff payments, permanently lowered prices across around 10% of its catalog after a test that dropped the Halo Glow Skin Tint's price by $4 and drove unit sales up close to 40%; net sales for the quarter ended June 30 climbed 36% to $479.4 million. Tractor Supply channeled its refunds into shielding customers from freight and fuel cost increases, lowering prices on products including pine shavings and premium pet food, while its gross margin edged up to 37.1% for the quarter ending June 27 from 36.9% a year earlier. Not every retailer is passing refunds to shoppers: Lowe's CEO Marvin Ellison told CNBC the company received roughly $80 million in refunds and chose to direct them toward shareholder returns, and Kohl's CEO Michael Bender said the company put $100 million of its refunds into its gross margin and plans to invest the remainder in deeper inventory. Burlington Stores said it plans to reinvest all $55 million of its tariff refunds into lower prices over the second half of its fiscal year.

Impact on stocks 6

Consumer Discretionary▲ · 4 stocks
Burlington Stores Inc
BURL
▲ PositivePricingrelevance

Burlington plans to reinvest all $55 million of tariff refunds into lower prices in H2, a price cut on its own products.

Kohl's Corporation
KSS
▲ PositiveCapitalrelevance

Kohl's put $100 million of tariff refunds into gross margin and will invest the remainder in deeper inventory.

Lowe's Companies Inc
LOW
± MixedCapitalrelevance

Lowe's received ~$80M in tariff refunds and chose to direct them toward shareholder returns rather than price cuts.

Tractor Supply Company
TSCO
▲ PositivePricingrelevance

Tractor Supply used tariff refunds to shield customers from freight and fuel cost increases, lowering prices on items like pine shavings and premium pet food.

Consumer Staples▲ · 2 stocks
ELF Beauty Inc
ELF
▲ PositivePricingrelevance

e.l.f. Beauty permanently lowered prices on ~10% of its catalog using ~$50M in tariff refunds, driving unit sales up ~40%.

Walmart Inc.
WMT
▲ PositivePricingrelevance

Walmart rolled back prices on 11,000 items using roughly $2.9 billion in tariff refunds, a price cut on its own products.

© 2026 MarketDXNews