Watches of Switzerland Group Targets U.S. and Pre-Owned Expansion as UK Market Stabilizes

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Watches of Switzerland Group outlined a strategy focused on U.S. expansion, pre-owned watches, and jewelry growth as its UK market shows signs of recovery. The U.S. business generated $1.24 billion in sales in fiscal 2026, representing 51% of group sales, up from 24% in fiscal 2019, with a compound annual growth rate of 26.4% over that period. Pre-owned watches grew from 1.6% of group sales in fiscal 2019 to 8.3% in fiscal 2026, with 77% of pre-owned clients new to the group. The company also highlighted jewelry as a major opportunity, citing a U.S. luxury jewelry market of nearly $65 billion and strong early results from Roberto Coin shop-in-shops. Chief Executive Officer Bryan Duffy confirmed fiscal 2027 guidance and said the Swiss watch market remains characterized by demand exceeding supply.

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Roberto CoinPrivate▲ Positive
Demandrelevance

cited as a jewelry opportunity with strong early results from shop-in-shops