Wayfair announced plans to open a new large-format retail store in Princeton, New Jersey, expected to open in 2027. The approximately 135,000-square-foot store will be located at Nassau Park Pavilion, a 760,000-square-foot retail center owned and managed by Bridge33 Capital, and will serve customers throughout New Jersey, New York and Pennsylvania. The Princeton location is part of Wayfair's growing physical retail footprint, which includes existing stores in Wilmette, Atlanta and Columbus, as well as upcoming locations in Denver, Westchester, Fort Lauderdale and Cincinnati. Customers will be able to browse furniture, décor, housewares and appliances, with select items available for same-day take-home and larger pieces delivered through Wayfair's logistics network, along with free design services.
Wayfair IncWayfair announces opening of a new large-format store, expanding physical retail footprint and potentially driving customer demand.
Bridge33 Capital owns and manages the retail center where Wayfair will open its store, potentially benefiting from increased foot traffic and lease revenue.