Wells Fargo analyst Jason Kupferberg maintained a Buy rating on Affirm Holdings with a price target of $89. Earlier, on June 4, William Blair reiterated an Outperform rating on the shares without disclosing a price target. Analyst Andrew Jeffrey described Affirm as one of William Blair's top digital finance ideas, citing strong conviction in the company's long-term growth story. The firm noted that Affirm is growing its share in the buy now and pay later market, which remains in the early development stage, and sees Affirm on track to establish clear leadership within the massive US card payments market estimated at roughly $9 trillion. William Blair believes this dominance will result in improved profitability and strong returns on invested capital.
Affirm Holdings IncWells Fargo maintained a Buy rating and $89 price target, and William Blair reiterated an Outperform rating, citing strong conviction in Affirm's long-term growth story.