Apple Inc.Apple's planned price increases for MacBook, iPad, and iPhone due to higher memory costs could reduce demand or margins.

Wolfe Research estimates that higher memory chip prices driven by the AI buildout have added roughly 30 basis points to core PCE inflation, with further upside likely as costs filter through the consumer electronics supply chain. Analyst Stephanie Roth noted that surging demand for DRAM and NAND flash memory from hyperscalers expanding AI infrastructure has pushed memory prices up two to six times, causing computer prices to rise at their fastest pace in decades. Apple's planned price increases for the MacBook, iPad, and iPhone alone could add about 5 basis points to core PCE inflation, and higher memory and storage costs could raise the iPhone's estimated bill of materials by roughly 25%, implying a retail price increase of more than $200 if fully passed through. Wolfe also flagged that a BEA measurement change for the computer software component of core PCE starting in September could trim roughly 10 basis points from the inflation measure.
Apple Inc.Apple's planned price increases for MacBook, iPad, and iPhone due to higher memory costs could reduce demand or margins.