Women's apparel brand Reformation files for an IPO

Corporate Action

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Summary · why it matters

Women's apparel brand Reformation has filed for an initial public offering on the New York Stock Exchange. The number of shares and price range have not yet been determined. The company, founded in 2009 as a direct-to-consumer sustainable fashion brand, generated revenue of $507.1 million for the year ended December 27, 2025, up from $438.2 million a year earlier, while net profit fell to $12.6 million from $33 million. Reformation plans to use the proceeds to expand its store base, drive direct-to-consumer revenue per customer, and invest in data-driven merchandising and its supply chain.