Workday has named Sarah Kennedy Ellis as its Chief Marketing Officer, effective immediately. Ellis previously held senior marketing roles at Google and Adobe, bringing large scale enterprise software and cloud marketing experience to the role. Her remit covers Workday's global marketing, brand narrative and go to market messaging for its AI focused product portfolio. The appointment reinforces the existing Workday narrative that management is trying to turn strong AI product uptake into a clearer commercial story, and touches on a flagged risk that execution around AI and newer offerings needs clear messaging to address questions about slower projected revenue growth and competitive pressure in HCM and ERP. Workday, which provides enterprise cloud applications to large organisations in the US and internationally, has a market cap of $46.8b.
Adobe Systems Incorporated
Alphabet Inc Class CWorkday IncWorkday appoints new CMO Sarah Kennedy Ellis to sharpen AI product messaging and commercial narrative
