World Cup snaps OSB and prediction market apps out of seasonal lull, Apptopia reports

Industry

โดย GlobeNewswire·Read original

Summary · why it matters

Apptopia released a new report on DraftKings Inc, Flutter Entertainment PLC, Caesars Entertainment Inc, MGM Resorts International, Kalshi, and the broader online sports betting and prediction markets. The report found that sports bettors are skewing younger and represent each app's fastest growing user segment. It also provides an in-depth look at the 2026 World Cup's impact on OSB and prediction market apps during what is normally a slow period, analyzing inflections in downloads, daily active users, and average sessions per daily active user. Using its U.S. consumer device panel, Apptopia determined what percentage of World Cup bettors are new and what percentage were once churned but re-engaged by the event.

DraftKings Inc ▲

Flutter Entertainment plc ▲

Caesars Entertainment Corporation ▲

MGM Resorts International ▲

Impact on stocks 4

Consumer Discretionary▲ · 4 stocks

▲ PositiveDemandrelevance

World Cup snaps seasonal lull, boosting DraftKings' user metrics and attracting younger bettors.

Flutter Entertainment plc

▲ PositiveDemandrelevance

Flutter's OSB apps benefit from World Cup-driven user growth and re-engagement.

Caesars Entertainment Corporation

▲ PositiveDemandrelevance

World Cup drives increased user engagement and downloads for OSB apps, including Caesars.

MGM Resorts International

▲ PositiveDemandrelevance

MGM's sports betting apps see increased activity from World Cup bettors.

Off-coverage companies 1

KalshiPrivate▲ Positive

Demandrelevance

Prediction market app Kalshi experiences user growth from World Cup betting.