Amazon.com IncAWS signs multi-year AI deal with WPP, expanding use of its services.
WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement with Amazon Web Services to help enterprise brands move generative and agentic AI from pilot projects into full-scale production. The agreement deepens WPP Enterprise Solutions' role as a specialist commerce and customer experience partner, with a portfolio of offerings built on AWS including an Amazon Marketing Cloud Center of Excellence, a Composable Content Engine on Amazon Bedrock that has cut production time by up to 90% and content costs by 40% for some clients, and agentic CX and commerce accelerators available through AWS Marketplace. United Rentals, the world's largest equipment rental company, used the collaboration to build Equipment Agent, an AI-powered recommendation solution that has improved customer equipment-finding accuracy by approximately 70% in internal testing. WPP Enterprise Solutions is an AWS Advanced Tier Services Partner with certified consultants and production deployments across commerce, customer experience, data, and customer service.
Amazon.com IncAWS signs multi-year AI deal with WPP, expanding use of its services.
United Rentals IncUnited Rentals used the collaboration to build an AI solution improving customer accuracy.
WPP PLCWPP Enterprise Solutions signs multi-year AI deal with AWS, deepening partnership and offerings.