WPP reported a 4.7% like-for-like decline in revenue less pass-through costs for the first half of 2026, while management pointed to improving quarterly trends, new-business momentum and progress on its Elevate28 restructuring plan. The second quarter showed a 2.8% decline, improving from a 6.7% drop in the first quarter, and the company maintained full-year headline operating-margin guidance of 12% to 13%. Headline operating profit was £398 million, producing an 8.4% margin, up 20 basis points from a year earlier, and the board declared an unchanged interim dividend of £0.075 per share. CEO Cindy Rose said WPP is in the stabilization phase of its three-year strategy, expecting a return to growth during 2027, and the company ranked first in J.P. Morgan's net new business rankings for the first half.
WPP PLCrevenue decline reflects lower client spending
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