YouTube ad sales hit a record $11.06 billion in the second quarter

Earnings
โดย The Motley Fool·Read original
Summary · why it matters

Alphabet-owned YouTube reported record advertising revenue of $11.06 billion in the second quarter, up 13% from a year earlier. The figure does not include subscription revenue from YouTube Premium tiers. By comparison, Netflix posted total revenue of $12.6 billion in the same period, with growth of 13.4%. YouTube’s ad business benefits from its user-generated content model, while Netflix has been rapidly expanding its own advertising tier, aiming to double ad revenue to $3 billion this year.

Impact on stocks 2

Artificial Intelligence▲ · 1 stocks
Alphabet Inc Class C
GOOG
▲ PositiveDemandrelevance

YouTube ad revenue hit record $11.06B, up 13% YoY, indicating strong advertiser demand.

Communication Services▼ · 1 stocks
Netflix Inc
NFLX
▼ NegativeCompetitionrelevance

Netflix's ad revenue growth is compared unfavorably to YouTube's larger ad business, highlighting competitive pressure.

Off-coverage companies 1

YouTube, LLCPrivate▲ Positive
Demandrelevance

YouTube ad sales hit record $11.06B, up 13% YoY, reflecting strong advertiser demand.

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