Zacks Highlights Netflix, Roku, Fox, and Sirius XM Amid Industry Headwinds

Industry

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Summary · why it matters

The Zacks Broadcast Radio and Television industry faces mounting cord-cutting and macroeconomic pressures, but Netflix, Fox, Roku, and Sirius XM are positioned to benefit from surging digital content demand. The industry carries a Zacks Industry Rank of 164, placing it in the bottom 34% of over 250 Zacks industries, with aggregate 2026 earnings estimates down 6.3% since June 30, 2025. Fox, a Zacks Rank #1 (Strong Buy), saw its fiscal 2026 consensus earnings estimate rise 7.6% to $4.93 per share over the past 60 days, supported by a new NFL package in Mexico and a planned acquisition of Roku targeting roughly $400 million in run-rate cost synergies. Netflix, a Zacks Rank #3 (Hold), guided for 2026 revenues of $50.7 billion to $51.7 billion and operating margin expansion to 31.5%, with its ad-supported tier reaching over 250 million global monthly active viewers and ad revenues on track to roughly double to about $3 billion. Roku, also a Zacks Rank #3, surpassed 100 million global streaming households and raised full-year guidance to platform revenue growth near 21% to $5 billion, while its merger agreement with Fox adds a near-term catalyst. Sirius XM, another Zacks Rank #3, reaffirmed full-year guidance of roughly $8.5 billion in revenues and $2.6 billion in adjusted EBITDA, with free cash flow tripling year over year in the first quarter and churn falling to a record-low 1.5%.