Snowflake Inc.Zeotap's CDP as a Snowflake Native App expands Snowflake's ecosystem and drives usage of its platform.

Zeotap has launched its end-to-end Composable Customer Data Platform as a Snowflake Native App on Snowflake Marketplace. The complete CDP runs inside an enterprise's own Snowflake account using Snowpark Container Services, meaning identity resolution, audience segmentation, journey orchestration and activation all execute without customer data ever leaving Snowflake's secure perimeter. The app removes the need to copy data into a separate system, with unified profiles materialised as customer-owned Snowflake tables and only hashed audiences leaving at activation. Capabilities include deterministic and probabilistic identity resolution, SQL-free audience building, multi-step journey orchestration, AI models on Snowflake Cortex AI, consent and governance dashboards, and over 250 activation endpoints. Eligible customers can purchase the app using existing committed Snowflake spend through the Marketplace Capacity Drawdown Program, potentially moving from connection to first live activation in as little as eight weeks.
Snowflake Inc.Zeotap's CDP as a Snowflake Native App expands Snowflake's ecosystem and drives usage of its platform.
Zeotap launches its full Composable CDP as a Snowflake Native App, enhancing its product offering.