Nike shares have fallen 76% from their peak, including a 36% drop in the first half of 2026, as the company struggles to regain growth after a failed direct-to-consumer strategy. The sportswear giant reported flat fiscal 2026 revenue of $46 billion and a 3% decline in annual net income to $3.1 billion, while analysts forecast a further 2% revenue drop in the upcoming fiscal year. Despite remaining the global market share leader, Nike faces intense competition and has yet to show clear signs of a successful turnaround, leading the article to suggest investors avoid the stock until recovery prospects improve.
