NOROO Holdings Co., Ltd. is a general fine chemical company based in South Korea. It produces industrial materials such as paint, ink, resin, and coatings, as well as color chemicals for automobiles and building interiors, and offers plastic products. The company is also involved in the distribution, processing, sale, and seed cultivation of agricultural products, investment, agricultural life-related businesses, seed production, and transportation intermediary agency and brokerage. In addition, it provides color academy and consulting, trend shows and seminars, and trend book businesses, manufactures and sells thinners, and operates a logistics business. Formerly known as DPI Holdings Co., Ltd., it changed its name to NOROO Holdings Co., Ltd. in March 2010. The company was founded in 1945 and is headquartered in Anyang-Si, South Korea.